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Big Things are Happening at Big Chief

Big Things are Happening at Big Chief CreativeSome Call It Web-Obsessed, We Call It Web-Centric. At Big Chief, we provide customized marketing services based around our results-driven methodology and proven Microfame™ marketing process. We specialize in organic Website Development, Search Engine Optimization (SEO), Inbound Link Building Services, Pay-Per-Click, & Social Media Marketing for our clients in the Orange County and Los Angeles areas. We also provide content production including copywriting, video production, and interactive online media. Collectively, we’ve built over 500 websites on more platforms then you can shake a stick at, including the use of open-source content management systems such as WordPress, Magento, and Expression Engine.

We adhere to traditional marketing guidelines. While we spend a large percentage of our time marketing on the web, our roots are firmly planted in traditional marketing. We’re extremely research oriented, and provide everything from full-blown comprehensive marketing plans, demographics and statistical information, to product discovery and much more.

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Big Changes For Google AdWords Users!

The top-ranking search engine unveiled updates to its ad layout last month, most notably, completely removing all right-side ads.

What Changes Will You Notice?

Now users see four ads on the top of Google AdWords. Also, three text ads show at the bottom of the search engine results page (SERP), and the number of text ads decreased from a max of 11 to a max of seven.

Google’s update makes the desktop experience reflect a mobile user’s view by compacting visuals from advertisers.

Why Did Google Change the AdWords User Experience?

The Mountain View-based giant released a statement about the changes and said, it’s “designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”

It clarified the definition of highly commercial queries as “the types of searches where people express a deep intention to buy. We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.”

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3 Quick Tips for Tweeting Like the Pros!

By now, most business owners realize the power of social media, particularly Facebook. Twitter however, can be harder for some to see the value in. Yet Twitter’s rapid growth offers significant opportunities for small business. Did you know Twitter users are 72% more likely to purchase from a small business after interacting with them on Twitter? And 86% of users feel more connected to the business after becoming a follower. Sold yet? Awesome, now for some insider tips for kick starting your Twitter campaign like a pro!

(1) Listen to your audience. Twitter can get noisy at times, but if you hone in on what your audience is saying, you can learn a lot about what folks like and dislike about your product. Do you see a tweet that signals a need for your services? Be conversational and let them know you can help!

(2) Follow lots of people, but be smart about it. BCCM social media experts follow users in our client’s target demographic as well as people we feel would be a great brand ambassador. For instance, we may follow a popular tax expert for our CPA client and even though she wouldn’t be looking for his services particularly; she may RT our content lending us to a greater following. The greater your presence, the better!

(3) Don’t be a salesperson. You should never interrupt the “social” experience with a pushy sales speech. Do tweet blog articles you’ve written, local happenings and events, and share your knowledge with your following.  You want to be seen as the expert in your industry, while also being truly authentic.

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What is Search Engine Optimization?

Alex James Ribble

Alex Ribble throws down on the basics of SEO for business…

Q: So,what is SEO, and why should businesses engage in SEO for their brand?

A: We get this question daily from clients. I’m sure many of you have heard of the term before but aren’t sure exactly what it means, so let me break it down. In basic terms, SEO is an acronym for Search Engine Optimization. Whenever someone searches for something on the web, they typically use a search engine such as Google, Yahoo or Bing. With the number of people on the web increasing daily and print advertising is becoming outdated, the web the best way to advertise your business. Instead of paying to be listed in your local Yellowbook, you can connect with clients potentially for FREE through optimizing your search engine, if done correctly.

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