Websites needed a real plan for growth and a solid + consistent means of driving traffic.
A website should never be ‘finished’ per say, but continually fresh & ever-evolving. Shorter attention spans from both humans and search engines should be reason enough to develop fresh content for your site on the regular. (In fact if you’re still reading, good for you!) All signs still point to organic search (non pay-per-click advertising) continuing to play a major role in how we connect with businesses online, so good SEO has to be the focal point within all of your digital media. Business owners often ask me how much of the website content they develop should be text or video-based, a loaded question indeed.