BigChief on Facebook
BigChief on LinkedIn
BigChief on Twitter

Tag: Social Media Marketing

Facebook Continues its Video Initiative with Latest Update: Cover Videos

While checking out your favorite business or personal pages on Facebook, you may have noticed something a bit out of the ordinary as of late. You’re not imagining moving images — quite the contrary. The always-evolving social media platform recently released cover videos, which is an option outside of the static cover photo that lives on the top of both personal and business pages.

This is part of a 2017 push for more video content that Facebook announced late last year. In addition to announcing more prime visibility for businesses that post videos, the platform also announced that it will be producing original video content — similar to that of Amazon, YouTube, and BuzzFeed.

Read on Chief »

Big Changes For Google AdWords Users!

The top-ranking search engine unveiled updates to its ad layout last month, most notably, completely removing all right-side ads.

What Changes Will You Notice?

Now users see four ads on the top of Google AdWords. Also, three text ads show at the bottom of the search engine results page (SERP), and the number of text ads decreased from a max of 11 to a max of seven.

Google’s update makes the desktop experience reflect a mobile user’s view by compacting visuals from advertisers.

Why Did Google Change the AdWords User Experience?

The Mountain View-based giant released a statement about the changes and said, it’s “designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”

It clarified the definition of highly commercial queries as “the types of searches where people express a deep intention to buy. We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.”

Read on Chief »

Case Study: McMurray Stern

BCCM initially met with storage solutions provider McMurray Stern, Inc. in October, 2012, to provide an estimate for an upgrade to their existing website. McMurray Stern was extremely open to many of our suggestions concerning website branding and content structure, and it wasn’t long before our discussions evolved into a full-fledged online lead generation strategy.

CHALLENGE

Our main challenge was that McMurray Stern had not previously engaged in marketing online and had little to no presence. They wanted to create an all encompassing platform to help support their internal sales efforts and explore new avenues of lead generation. After a short period of research and a thorough competition analysis, we predicted we could establish a robust online presence within McMurray’s service area in a relatively short period of time.

Read on Chief »

Meet Lindsey, Social Media Chief

Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.

The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.

What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.

Read on Chief »

New Social Media Packages!

Social Media Zero to Hero with Big Chief CreativeHere’s the deal. You’re busy running your business but still want to effectively and intelligently engage in Social Media Marketing. You’ve heard the hype, and perhaps even noticed a few competitors kicking your butt in this department. But how do you know which social platforms are the right fit for your business and its growth?

That’s where we come in.

We call our process connection sourcing, meaning we build social connections to your target audience, and persuade industry influencers to take notice of your brand. Our new social media packages are cheaper than hiring someone in-house, and a waaay better idea than hoping Marge in accounting knows how to tweet! (She does, by the way.. She just doesn’t want the extra work!)

Hire us, then get back to doing what you do best — running your business.

Click To See Our Packages & Pricing!

New Website Launch for Zuk Law

Big Chief Creative Media Launches New Website for Special Education Attorney, Caroline Zuk

Big Chief Creative Media (BCCM), digital marketing agency based in Orange County, recently wrapped up a new website build for special education attorney, Caroline A. Zuk, Esq. The new site, located at www.zuklaw4specialkids.com, features insightful program information, cutting-edge training, and the latest legal developments in order to assist and empower parents of children with special needs.

“I am extremely happy with the end result and all the hard work that went into this project,” stated Caroline A. Zuk, Esq. “The site looks absolutely fantastic and I am already prepared to be overwhelmed with calls and emails by the leads obtained from the new website.”

Read on Chief »

New Website Launch for McMurray Stern

Big Chief Creative Media (BCCM), announces a new website launch for Los Angeles County based design build specialty contractor, McMurray Stern, Inc.

As a digital marketing agency based in Orange County, this latest website design build project proved to be a great achievement for BCCM as the original site and product database was over 900 pages. The new site, located at www.mcmurraystern.com, features information on recent projects, products, and solutions organized by industry and McMurray Stern’s four-step strategy to Design, Build, Organize and Maintain.

“We are so pleased with the rebranding and redesign of McMurray Stern’s new website,” said Miranda Murray, Marketing Coordinator at McMurray Stern, Inc.. “Big Chief Creative Media created a unique vision for our brand and carried that vision throughout the entire site. There has been an overwhelming amount of positive feedback, proving that hard work and tight communication does pay off.”

Read on Chief »

From Social Network Zero to Hero

Social Media Zero to Hero with Big Chief CreativeIn case you haven’t heard, Social Media Marketing (SMM) has become one of the most effective ways to communicate with your business’s prospects and customers. Aside from being a great way to share personal news, social media can be a phenomenal way to spread valuable tips and information from your business while positioning yourself as an industry leader.

What do you mean you’re still getting around to it?

Before engaging in a social media marketing campaign, you’ll need to develop both a short term and long-term plan, or what we define as your Social Media Strategy (SMS).

Read on Chief »