The top-ranking search engine unveiled updates to its ad layout last month, most notably, completely removing all right-side ads.
What Changes Will You Notice?
Now users see four ads on the top of Google AdWords. Also, three text ads show at the bottom of the search engine results page (SERP), and the number of text ads decreased from a max of 11 to a max of seven.
Google’s update makes the desktop experience reflect a mobile user’s view by compacting visuals from advertisers.
Why Did Google Change the AdWords User Experience?
The Mountain View-based giant released a statement about the changes and said, it’s “designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”
It clarified the definition of highly commercial queries as “the types of searches where people express a deep intention to buy. We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.”