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Tag: SEO

Big Changes For Google AdWords Users!

The top-ranking search engine unveiled updates to its ad layout last month, most notably, completely removing all right-side ads.

What Changes Will You Notice?

Now users see four ads on the top of Google AdWords. Also, three text ads show at the bottom of the search engine results page (SERP), and the number of text ads decreased from a max of 11 to a max of seven.

Google’s update makes the desktop experience reflect a mobile user’s view by compacting visuals from advertisers.

Why Did Google Change the AdWords User Experience?

The Mountain View-based giant released a statement about the changes and said, it’s “designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”

It clarified the definition of highly commercial queries as “the types of searches where people express a deep intention to buy. We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.”

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Digital Marketing Tips With Alex Ribble

After spending 6+ years on the agency side in Los Angeles, I started to see a couple of patterns emerge with respect to digital marketing and online business growth:

Websites needed a real plan for growth and a solid + consistent means of driving traffic.

A website should never be ‘finished’ per say, but continually fresh & ever-evolving. Shorter attention spans from both humans and search engines should be reason enough to develop fresh content for your site on the regular. (In fact if you’re still reading, good for you!) All signs still point to organic search (non pay-per-click advertising) continuing to play a major role in how we connect with businesses online, so good SEO has to be the focal point within all of your digital media. Business owners often ask me how much of the website content they develop should be text or video-based, a loaded question indeed.

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Organically Grown Traffic

Big Chief Creative Increases Organic Traffic

So you’ve probably heard the about “SEO” before, but what the heck is it? What can it do for you and your business?

What does it all mean, man?

“SEO” is an acronym for “Search Engine Optimization.” Just as the name indicates, SEO is the practice of improving the visibility of an entire website or page of the website in the search engines. A site that is well-optimized will be seen as relevant for prime keyword searches in the search engines, and will rank highly for those keyword phrases.

SEO refers to the organic side of search engine marketing, where optimization is done to websites and individual web pages to rank highly based on their merit, authority, and relevance. This includes local searches. Other forms of search engine marketing (SEM) refer to pay per click advertising, where an ad linking to a web page ranks highly based partly on how much the owner of the ad is bidding on the keyword search.

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