Marketing to Search Engines 101

OK, here’s a question: How much revenue did your website generate for your business in 2011? If you answered, “none, my business doesn’t sell anything online”, then strap on those learning spurs cowpoke ‘cause you’ve come to the right place!

Nowadays, true online revenue is seldom classified as merely a finite number, but incorporates a best-guess amalgamation of your business’s coveted brand equity and websites’ dynamic range. Simply put: the greater number of right people that know about and can find your business, the greater the chance for overall success. The catalyst for this newfangled measurement you ask? The all-seeing, all-powerful search engine.

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