Meet Lindsey, Social Media Chief

Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.

The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.

What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.

If you still aren’t sold, here’s a nifty graph I pulled detailing Social Purchasing by Network.

Social Media is now seen as a necessity to communicate with your existing and potential customers. By infusing personality into your brand and engaging with your customer base, you can increase sales and keep your business at the forefront of their minds.

Within the Social Media department here at Big Chief, I hope to grow connections for my clients and the social profiles I manage, while continuing to be the creative voice behind engaging and unique content. The end goal is for our clients to see a difference in traffic and transactions.

Susan Gunelius recently posted three primary steps of brand building through Social Media, which I’ll share below: (Forbes.com)

  • Consistency: Consistently communicate your brand promise in every interaction with your audience so they develop the desired perceptions of it. Remember, brand confusion is the number one brand killer.
  • Persistence: Communicate your brand promise continually and always meet audience expectations based on their perceptions of your brand.
  • Restraint: Never pursue opportunities that don’t effectively support your brand promise or your audience’s perceptions of your brand and expectations for it.

I look forward to working with you!

-LS

Lindsey@BigChiefCreative.com
BIG CHIEF CREATIVE MEDIA [BCCM]
714/794-BCCM (2226)