So you’ve probably heard the about “SEO” before, but what the heck is it? What can it do for you and your business?
What does it all mean, man?
“SEO” is an acronym for “Search Engine Optimization.” Just as the name indicates, SEO is the practice of improving the visibility of an entire website or page of the website in the search engines. A site that is well-optimized will be seen as relevant for prime keyword searches in the search engines, and will rank highly for those keyword phrases.
SEO refers to the organic side of search engine marketing, where optimization is done to websites and individual web pages to rank highly based on their merit, authority, and relevance. This includes local searches. Other forms of search engine marketing (SEM) refer to pay per click advertising, where an ad linking to a web page ranks highly based partly on how much the owner of the ad is bidding on the keyword search.
When engaging in SEO, there are many factors that can impact the optimization of a website. Including your target keyword phrases, or ‘keyphrases’ in the website’s copy; your META content such as title tags, alt tags, meta tags, and your meta search description can further increase the relevance of your site for those keyword phrases. The amount of inbound links to your website also increases its authority within the search engines. Other factors that can impact rankings include the age and relevance of the website’s domain, amount and frequency of fresh content on the website, the design of the website, and even how your site is coded.
There are many benefits to effectively optimizing your website for the search engines. The main benefit is the increase in traffic to your website from the search engines. Because web searches tend to only look at one or two pages of results when searching online, your site will receive much more traffic if it is ranking on the first page of search engine results compared to ranking on the 10th page. By working to increase your search engine ranking, you’ll attract more visitors because of your high placement.
Another benefit is the reputation your business and your site will receive for ranking so highly. If your website is ranking #1 for a popular keyword phrase, the searchers will perceive your website and your brand to be the authority of that subject, and trust will automatically be built for your business.
Along with this increase in traffic and increase in authority comes an increase in prospects, and eventually sales. When you get more people to your website, your site is now the marketing tool to convert all visitors into paying customers. As it works to sell your company’s products and services, you’ll be able to see how traffic from the search engines directly correlates to sales for your business.
So what kinds of content can be optimized for search? At Big Chief Creative Media, we optimize anything that has the potential to show up online using your target keyword phrases. This includes all images, videos, articles, blog posts, and case studies. We can also optimize your social media profiles, and when interviewed, show you how to optimize your conversation in case the interview gets transcribed and published on the web. Making sure not only your website but your brand and message is optimized well from an organic standpoint is our core focus.
When effectively engaging in search engine optimization through Big Chief Creative Media, your rankings, authority, traffic and sales are bound to increase as the impact SEO can have on your company’s bottom line can be truly great!
In the Orange County or Los Angeles areas and would like a FREE evaluation of your website’s SEO potential? Contact BCCM at (714) 794-2226 today!