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Category: Press

Meet Lindsey, Social Media Chief

Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.

The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.

What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.

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Blog Launch for Windermere Real Estate

Big Chief Creative Media launches new blog for Windermere Real Estate / Preferred Living to bring together Southern California residents for more than just housing.

Today’s real estate market has changed drastically from the one we knew before 2008, and the top real estate agencies have not just adapted and accommodated, they’ve created innovative ways to interact with their agents and customers.

Last week, Windermere Real Estate/Preferred Living launched a new blog dedicated entirely to their agents, their customers and their community, to bolster the company’s service to local residents. The blog will focus on Southern California, highlighting topics such as local community news and events, real estate market trends, local businesses, featured Windermere properties and houses for sale in Orange County and throughout Southern California.

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Big Chief Rejuvenates Architects’ Website

Perkowitz + Ruth Architects turned to SEO-experts Big Chief Creative Media to design a fully-optimized, dual-language website.

Long Beach, California — Even a company with international recognition and renown needs to stand out above their competition, both in their work and in their online presence. Perkowitz+Ruth Architects, a commercial architecture firm headquartered in Long Beach, California, have proved their merit with their award-winning designs and attitude towards sustainability, and have now conquered the online world with their website redesign.

The firm had several goals for their upgraded site: full content-management capabilities; versions in both English and Chinese; over 800 pages of content transitioned and optimized; and finally, full and complete search engine optimization. With such a specific list of needs and benchmark for quality and precision, Perkowitz+Ruth Architects’ Vicky Hammond made the right choice by hiring Orange County’s finest: Big Chief Creative Media.

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Marketing to Search Engines 101

OK, here’s a question: How much revenue did your website generate for your business in 2011? If you answered, “none, my business doesn’t sell anything online”, then strap on those learning spurs cowpoke ‘cause you’ve come to the right place!

Nowadays, true online revenue is seldom classified as merely a finite number, but incorporates a best-guess amalgamation of your business’s coveted brand equity and websites’ dynamic range. Simply put: the greater number of right people that know about and can find your business, the greater the chance for overall success. The catalyst for this newfangled measurement you ask? The all-seeing, all-powerful search engine.

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Rockin’ Testimonial

Anthony Chiappetta of Advanced Microcomputing Concepts stops by to give Big Chief a few kind words…

From Social Network Zero to Hero

Social Media Zero to Hero with Big Chief CreativeIn case you haven’t heard, Social Media Marketing (SMM) has become one of the most effective ways to communicate with your business’s prospects and customers. Aside from being a great way to share personal news, social media can be a phenomenal way to spread valuable tips and information from your business while positioning yourself as an industry leader.

What do you mean you’re still getting around to it?

Before engaging in a social media marketing campaign, you’ll need to develop both a short term and long-term plan, or what we define as your Social Media Strategy (SMS).

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