Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.
The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.
What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.