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Category: Creative

BCCM Redesigns & Launches Kohn-Megibow Company’s New Website!

After 100 years of service, Kohn-Megibow Company launched its redesigned website, KMCsales.com. The largest restaurant equipment auction house in Southern California partnered with marketing experts Big Chief Creative Media (BCCM) to create a fresh, optimized site to help increase the successful company’s online presence.

“How many companies do you come across any more that have been in business over 100 years?” said Alex Ribble, founder of BCCM.

“Kohn-Megibow is a special, well-respected brand. We wanted to create a website that not only conveyed their history and experience but their massive contributions to the restaurant equipment industry in Southern California.”

KMC’s old website was outdated and failed to showcase the valuable services the company has to offer. BCCM refreshed the website with SEO-friendly content, a user-friendly design, and a designated landing page to announce upcoming auctions (kmcsales.com/this-weeks-auctions/).

Also, BCCM built the KMC blog. Now the business has a designated space to tell their unique story and share content about its 100-year history through images and optimized content.

Most recently, it featured a post about its 2009 auction with memorabilia from Death Row Records, which was co-founded by Marion “Suge” Knight and Andre “Dr. Dre” Young. The label helped launch the careers of hip-hop artists like Snoop Dogg and Tupac Shakur.

To learn more about KMC and its next restaurant equipment auction, visit KMCsales.com.

3 Quick Tips for Tweeting Like the Pros!

By now, most business owners realize the power of social media, particularly Facebook. Twitter however, can be harder for some to see the value in. Yet Twitter’s rapid growth offers significant opportunities for small business. Did you know Twitter users are 72% more likely to purchase from a small business after interacting with them on Twitter? And 86% of users feel more connected to the business after becoming a follower. Sold yet? Awesome, now for some insider tips for kick starting your Twitter campaign like a pro!

(1) Listen to your audience. Twitter can get noisy at times, but if you hone in on what your audience is saying, you can learn a lot about what folks like and dislike about your product. Do you see a tweet that signals a need for your services? Be conversational and let them know you can help!

(2) Follow lots of people, but be smart about it. BCCM social media experts follow users in our client’s target demographic as well as people we feel would be a great brand ambassador. For instance, we may follow a popular tax expert for our CPA client and even though she wouldn’t be looking for his services particularly; she may RT our content lending us to a greater following. The greater your presence, the better!

(3) Don’t be a salesperson. You should never interrupt the “social” experience with a pushy sales speech. Do tweet blog articles you’ve written, local happenings and events, and share your knowledge with your following.  You want to be seen as the expert in your industry, while also being truly authentic.

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What is Search Engine Optimization?

Alex James Ribble

Alex Ribble throws down on the basics of SEO for business…

Q: So,what is SEO, and why should businesses engage in SEO for their brand?

A: We get this question daily from clients. I’m sure many of you have heard of the term before but aren’t sure exactly what it means, so let me break it down. In basic terms, SEO is an acronym for Search Engine Optimization. Whenever someone searches for something on the web, they typically use a search engine such as Google, Yahoo or Bing. With the number of people on the web increasing daily and print advertising is becoming outdated, the web the best way to advertise your business. Instead of paying to be listed in your local Yellowbook, you can connect with clients potentially for FREE through optimizing your search engine, if done correctly.

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Meet Lindsey, Social Media Chief

Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.

The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.

What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.

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New Social Media Packages!

Social Media Zero to Hero with Big Chief CreativeHere’s the deal. You’re busy running your business but still want to effectively and intelligently engage in Social Media Marketing. You’ve heard the hype, and perhaps even noticed a few competitors kicking your butt in this department. But how do you know which social platforms are the right fit for your business and its growth?

That’s where we come in.

We call our process connection sourcing, meaning we build social connections to your target audience, and persuade industry influencers to take notice of your brand. Our new social media packages are cheaper than hiring someone in-house, and a waaay better idea than hoping Marge in accounting knows how to tweet! (She does, by the way.. She just doesn’t want the extra work!)

Hire us, then get back to doing what you do best — running your business.

Click To See Our Packages & Pricing!

Digital Marketing Tips With Alex Ribble

After spending 6+ years on the agency side in Los Angeles, I started to see a couple of patterns emerge with respect to digital marketing and online business growth:

Websites needed a real plan for growth and a solid + consistent means of driving traffic.

A website should never be ‘finished’ per say, but continually fresh & ever-evolving. Shorter attention spans from both humans and search engines should be reason enough to develop fresh content for your site on the regular. (In fact if you’re still reading, good for you!) All signs still point to organic search (non pay-per-click advertising) continuing to play a major role in how we connect with businesses online, so good SEO has to be the focal point within all of your digital media. Business owners often ask me how much of the website content they develop should be text or video-based, a loaded question indeed.

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Direct Mail Campaign For AMC

Client: Advanced Microcomputing Concepts
Website: www.amcsolutions.net

Campaign Type: PR + Social Media + Direct Mail + Email

So we’ve designed this piece as part of our muti-platform campaign specifically targeting Attorneys ($2M in revenue or higher) in the greater Los Angeles area. As the first of four (4) direct mail pieces, we’ve led with a ‘general’ introduction to AMC, along with an intro to their Free Network Assessment, a $500 value. (We’d built a splash website around the Free Network Assessment some time ago, here. In fact, take a minute and Google ‘free network assessment’. You’ll notice AMC ranges between #1 (top) and #3 on the Google SERP.

As a cloud services provider, you can imagine how much of a trending topic anything ‘cloud’ related is at the moment, and we’ve included an intro to AMC’s Private Cloud Solutions.

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What is Link Building?

There are many factors that can impact your website’s search engine optimization (SEO) and rankings. Content frequency and “freshness”, age of your domain, and relevance are all determining elements of how your site ranks within the search engines at any given time. While these factors tend to fluctuate, one has remained surprisingly constant over the years: the value of inbound links to your website.

The Internet is a popularity contest in the eyes of the search engines. Inbound links are valuable links from other web pages to pages on your website. Every time someone links to your website from another page, you are acquiring a inbound link. Search engines count these links and use them to determine your site’s authority and relevance. The more inbound links you own from relevant and authoritative websites, the more authority your site is awarded from the search engines.

There are many types of link building in which you can engage in to better your SEO efforts, and each can have an impact on your site. Here are a few examples:

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How To Create A Viral Campaign Online

The most successful online marketing campaign you can hope for is a viral campaign. A solid viral campaign can impact your branding, online traffic, reputation and most importantly your sales. (Significantly) Done right, your brand can go from a blip on the radar to an overnight sensation worthy of a late night talk show appearance.

A viral marketing campaign is an online campaign that is so popular, so remarkable, and so easily sharable that it spreads across the Internet just like a virus. These campaigns seem to touch everyone across the web, and spark chatter from office water cooler to the dinner table.

Social Media is typically associated with viral campaigns, as social websites are where most conversations take place online. Before you know it, everybody’s talking.

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