BigChief on Facebook
BigChief on LinkedIn
BigChief on Twitter

Author Archive

BCCM Redesigns & Launches Kohn-Megibow Company’s New Website!

After 100 years of service, Kohn-Megibow Company launched its redesigned website, KMCsales.com. The largest restaurant equipment auction house in Southern California partnered with marketing experts Big Chief Creative Media (BCCM) to create a fresh, optimized site to help increase the successful company’s online presence.

“How many companies do you come across any more that have been in business over 100 years?” said Alex Ribble, founder of BCCM.

“Kohn-Megibow is a special, well-respected brand. We wanted to create a website that not only conveyed their history and experience but their massive contributions to the restaurant equipment industry in Southern California.”

KMC’s old website was outdated and failed to showcase the valuable services the company has to offer. BCCM refreshed the website with SEO-friendly content, a user-friendly design, and a designated landing page to announce upcoming auctions (kmcsales.com/this-weeks-auctions/).

Also, BCCM built the KMC blog. Now the business has a designated space to tell their unique story and share content about its 100-year history through images and optimized content.

Most recently, it featured a post about its 2009 auction with memorabilia from Death Row Records, which was co-founded by Marion “Suge” Knight and Andre “Dr. Dre” Young. The label helped launch the careers of hip-hop artists like Snoop Dogg and Tupac Shakur.

To learn more about KMC and its next restaurant equipment auction, visit KMCsales.com.

Big Changes For Google AdWords Users!

The top-ranking search engine unveiled updates to its ad layout last month, most notably, completely removing all right-side ads.

What Changes Will You Notice?

Now users see four ads on the top of Google AdWords. Also, three text ads show at the bottom of the search engine results page (SERP), and the number of text ads decreased from a max of 11 to a max of seven.

Google’s update makes the desktop experience reflect a mobile user’s view by compacting visuals from advertisers.

Why Did Google Change the AdWords User Experience?

The Mountain View-based giant released a statement about the changes and said, it’s “designed for highly commercial queries where the layout can provide more relevant results for people searching and better performance for advertisers.”

It clarified the definition of highly commercial queries as “the types of searches where people express a deep intention to buy. We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries.”

Read on Chief »

3 Quick Tips for Tweeting Like the Pros!

By now, most business owners realize the power of social media, particularly Facebook. Twitter however, can be harder for some to see the value in. Yet Twitter’s rapid growth offers significant opportunities for small business. Did you know Twitter users are 72% more likely to purchase from a small business after interacting with them on Twitter? And 86% of users feel more connected to the business after becoming a follower. Sold yet? Awesome, now for some insider tips for kick starting your Twitter campaign like a pro!

(1) Listen to your audience. Twitter can get noisy at times, but if you hone in on what your audience is saying, you can learn a lot about what folks like and dislike about your product. Do you see a tweet that signals a need for your services? Be conversational and let them know you can help!

(2) Follow lots of people, but be smart about it. BCCM social media experts follow users in our client’s target demographic as well as people we feel would be a great brand ambassador. For instance, we may follow a popular tax expert for our CPA client and even though she wouldn’t be looking for his services particularly; she may RT our content lending us to a greater following. The greater your presence, the better!

(3) Don’t be a salesperson. You should never interrupt the “social” experience with a pushy sales speech. Do tweet blog articles you’ve written, local happenings and events, and share your knowledge with your following.  You want to be seen as the expert in your industry, while also being truly authentic.

Read on Chief »

What is Search Engine Optimization?

Alex James Ribble

Alex Ribble throws down on the basics of SEO for business…

Q: So,what is SEO, and why should businesses engage in SEO for their brand?

A: We get this question daily from clients. I’m sure many of you have heard of the term before but aren’t sure exactly what it means, so let me break it down. In basic terms, SEO is an acronym for Search Engine Optimization. Whenever someone searches for something on the web, they typically use a search engine such as Google, Yahoo or Bing. With the number of people on the web increasing daily and print advertising is becoming outdated, the web the best way to advertise your business. Instead of paying to be listed in your local Yellowbook, you can connect with clients potentially for FREE through optimizing your search engine, if done correctly.

Read on Chief »

Case Study: McMurray Stern

BCCM initially met with storage solutions provider McMurray Stern, Inc. in October, 2012, to provide an estimate for an upgrade to their existing website. McMurray Stern was extremely open to many of our suggestions concerning website branding and content structure, and it wasn’t long before our discussions evolved into a full-fledged online lead generation strategy.

CHALLENGE

Our main challenge was that McMurray Stern had not previously engaged in marketing online and had little to no presence. They wanted to create an all encompassing platform to help support their internal sales efforts and explore new avenues of lead generation. After a short period of research and a thorough competition analysis, we predicted we could establish a robust online presence within McMurray’s service area in a relatively short period of time.

Read on Chief »

Meet Lindsey, Social Media Chief

Well, hello there! I’m Lindsey, the newest BCCM Social Media Marketing lady. Two months ago, I hopped in my little car and moved to the Sunshine State all the way from Indiana. Here at Big Chief Creative Media, I’ll be managing a handful of our social media accounts. (If you’re lucky enough to get me as your account manager, I’m sure we’ll have some fun!) I’m passionate about marketing and know how vital it is for a business to be successful.

The greatest aspect of social media marketing can also be the scariest; which is the ability for your customers to openly, and sometimes loudly, profess their thoughts about your brand. Most of the time it’s positive (yay!) and sometimes it can be negative (Boo!). What’s great is that you have raw and direct feedback from you customers, prospects, and peers. From there, you can hone in on your strengths, and alter the aspects that aren’t congruent with your customer base. A win-win in my book.

What’s unique to me about marketing through social media is the ability to let your brands personality really shine, which can be an important advantage over your competitor. When potential customers engage with your brand via social media, the likelihood that they’ll purchase from you is exponentially increased.

Read on Chief »

New Social Media Packages!

Social Media Zero to Hero with Big Chief CreativeHere’s the deal. You’re busy running your business but still want to effectively and intelligently engage in Social Media Marketing. You’ve heard the hype, and perhaps even noticed a few competitors kicking your butt in this department. But how do you know which social platforms are the right fit for your business and its growth?

That’s where we come in.

We call our process connection sourcing, meaning we build social connections to your target audience, and persuade industry influencers to take notice of your brand. Our new social media packages are cheaper than hiring someone in-house, and a waaay better idea than hoping Marge in accounting knows how to tweet! (She does, by the way.. She just doesn’t want the extra work!)

Hire us, then get back to doing what you do best — running your business.

Click To See Our Packages & Pricing!

New Website Launch for Zuk Law

Big Chief Creative Media Launches New Website for Special Education Attorney, Caroline Zuk

Big Chief Creative Media (BCCM), digital marketing agency based in Orange County, recently wrapped up a new website build for special education attorney, Caroline A. Zuk, Esq. The new site, located at www.zuklaw4specialkids.com, features insightful program information, cutting-edge training, and the latest legal developments in order to assist and empower parents of children with special needs.

“I am extremely happy with the end result and all the hard work that went into this project,” stated Caroline A. Zuk, Esq. “The site looks absolutely fantastic and I am already prepared to be overwhelmed with calls and emails by the leads obtained from the new website.”

Read on Chief »

New Website Launch for McMurray Stern

Big Chief Creative Media (BCCM), announces a new website launch for Los Angeles County based design build specialty contractor, McMurray Stern, Inc.

As a digital marketing agency based in Orange County, this latest website design build project proved to be a great achievement for BCCM as the original site and product database was over 900 pages. The new site, located at www.mcmurraystern.com, features information on recent projects, products, and solutions organized by industry and McMurray Stern’s four-step strategy to Design, Build, Organize and Maintain.

“We are so pleased with the rebranding and redesign of McMurray Stern’s new website,” said Miranda Murray, Marketing Coordinator at McMurray Stern, Inc.. “Big Chief Creative Media created a unique vision for our brand and carried that vision throughout the entire site. There has been an overwhelming amount of positive feedback, proving that hard work and tight communication does pay off.”

Read on Chief »

Website Launch For St. Bernardine

Big Chief Creative Media Launches Newly Redesigned Website for Woodland Hills, CA-Based St. Bernardine of Siena Catholic School


Big Chief Creative Media, a digital marketing agency based in Orange County, CA, launches its newest website build for St. Bernardine of Siena Catholic School. The private school, located in Woodland Hills, CA, prides itself in being a peaceful school where students are provided with opportunities to serve others as a way of making this their life-long practice. The new website, located at www.stbernardineschool.org, features information on the facility, faculty, sports schedules, events and an online store to purchase ‘Saber’ (school mascot) gear and apparel.

“Big Chief Creative Media exceeded our expectations in helping us to create a site that truly represents the mission and community of our school”, stated Carol Ward, Principal at St. Bernardine of Siena. “The quality of the site reflects the excellence of our school. We wanted this to be a real “hub” for parents, teachers, students and the community and it has become just that. Feedback from our users is overwhelmingly positive.”

Read on Chief »